by Later Babes

Mixtape 2013 

DETH is the second release by Later Babes. We had a little more of a budget for this one, so it was time to start seeking other artists to help contribute to the album. I started seeing this style of art called “grime” that jumped out as an interesting branding idea. So we jumped on the internet to seek the artist that we thought was doing it well and ended up finding California based artist Dela Deso. With the cartoonish look of being able to turn any photo into a melting zombie, we had out concept locked in. Experimenting with gifs, screen printing by Leanna Perry, and die-cut stickers using Dela Deso's grimes. DETH's campaign was set to attract more of a collaborative spirit. Which lead to printing up tons of different merchandising ideas.